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McAfee boosts deepfake detection technology with AI and NPU integration in Intel Core Ultra PCs

McAfee Deepfake Detector utilises advanced AI detection models to identify AI-generated audio within videos, helping people understand their digital world and assess the authenticity of content. 

Leveraging Intel Core Ultra processor’s NPU, McAfee’s AI models complete inference (the analysis and detection of a deepfake) locally, without needing to send private user information to the cloud. McAfee has measured as much as a 300% performance improvement on the same model by leveraging the NPU.  This enhanced performance, combined with the privacy advantages of local model execution, and improved battery life, provides substantial benefits to the customer.

“The collaboration with Intel is further evidence of McAfee’s innovative, customer-centric approach. In a world where seeing is no longer believing, where AI-generated deepfakes have made it harder than ever to tell real from fake, consumers need the latest in AI to beat AI,” said Tyler McGee, Head of APAC at McAfee. “With Intel, we’re now going even one step further in delivering a seamless and robust customer experience.”

The advanced AI-powered technology that underpins McAfee® Deepfake Detector (previously known as ‘Project Mockingbird’) made its debut earlier this year amidst consumers’ growing concern for identifying deepfake scams and misinformation. Over two-thirds of Australians are feeling more concerned about deepfakes now than they were a year ago. 

Cybercriminals today often use AI to manipulate the audio on a video to create convincing deepfake scams. McAfee Deepfake Detector uses advanced AI detection techniques including transformer-based Deep Neural Network models expertly trained to detect and notify customers when audio in a video is likely generated or manipulated by AI. McAfee is demonstrating at RSA the significant performance and privacy improvements available when harnessing Intel’s AI PC technology.

“Our partnership with industry leaders like McAfee highlights our commitment to enabling the technology ecosystem to use AI for good” said Carla Rodríguez, Vice President and General Manager of Ecosystem Partner Enabling at Intel. “We’re excited to collaborate with McAfee to help bring to market innovative solutions like McAfee Deepfake Detector which leverages the NPU in Intel Core Ultra processor-based PCs, driving detection of malicious and misleading deepfakes, while delivering optimal performance and privacy.”

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